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Business communication is witnessing new changes and Unified Communication (UC) is one such change maker. With a steady growth in past two years, Unified Communication has come up as a new medium of interest for business communication.
Although the idea of UC began in the early 1990s but the technology has supported this idea only in the recent times. The real potential of unified communication is getting visible more in the contemporary times.
Now, the question is why it took this much time to come to the fore and become an important entity for an organization’s communication infrastructure.
The answer is somewhere hidden in the latest technologies and trends that became part of the recent communication. Of them, ‘Cloud’ is the most refined technology that made this platform for such powerful innovations and made organizational communication simpler and result oriented.
A survey done by Tata Communication in the year 2016 suggested that 50% of the organizations have already adopted for Unified Communication and another 33% would go for it in the coming three years.
In the process of adoption for the UC, your business might have the same thoughts about the deployment of Unified Communication. Let’s look at the reasons whether your business should go for it or not.
Purposeful and Easy Deployment
Deployment of the intended services is a major deciding factor. Since the idea of unified communication based on cloud technology that makes its deployment easiest.
The deployment models of the Unified Communication are simpler and make the most out of the available resources by providing the intelligent allocation of technical and human capabilities.
The benefits of the Unified Communication are many including workflow management. The contemporary business needs are asking for the communication infrastructure to take care of the content and data associated with it. This comprises every step needed from the basic definition to execution in the workflow.
Be it information and documents that are related to a particular task or the team members dedicated to the task. A defined workflow helps in execution and automation of business processes where tasks, information, and documents are shared among participants according to set procedural rules.
Here every step can be unified on a single platform with the help of a CRM software. And this is the reason why call center software and virtual call centers are getting more recognized today. The role of Unified Communication comes into picture when it connects the people and drives the process through a single platform.
Partnerships Make Stronger Services
With the advent of such unified platforms, many companies are coming together to make a dynamic unified solution. This is bringing in some unprecedented results towards mutual business success.
Companies such as Cisco and Tata Communications are relying on the dedicated collaboration solutions to achieve the global reach of customers.
Because such solutions are also increasing the seamless experience of interoperability between standard on-premise communication infrastructure and the cloud-based deployment.
In this way, the managed services are benefited with assured reliability and better usage across the network. The biggest factor that has been affected due to the Unified Communication is the overall efficiency that has substantially increased.
If You Haven’t Adopted For The Cloud-Based UC Yet
This is one big reason to go for cloud-based Unified Communication just to start the cloud journey of your organization. In simple terms, you are just moving your phone services, email and all other messaging services to a software-based platform.
Another reason is to embrace it to avoid wiring behind networking and cost of hardware maintenance. Make the data digitized and therefore store it for further analysis. Unified Communication has also allowed all the possible array of formats for communication such as voice and video.
UC is just a new avenue for your organization towards innovation and business success.
There are many organizations who have already adopted for cloud-based Unified Communication. Singer Equipment Corporation is one such organization that is reaping the benefits out of it. This equipment manufacturer has so much faith in this format of communication that they believe in the coming times, the cloud can bring ends to the use of laptops by enabling everyone to work from phones.
But despite such wide acceptance, Unified Communication has some challenges. Although, these challenges can be overcome in due time because the various scope of innovation they bring to the current scenario.
The main purpose of UC is to improve the user productivity and enhance the business processes. And the big players like Cisco, Microsoft and Polycom use proprietary technology that doesn’t get compatible with the offerings of the competitor’s technology.
If the companies collaborate with each other to uniform the technology, the users will have many options to achieve business success through capabilities of Unified Communication.
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